Notes on publishing, positioning, and reaching readers.

Marketing Strategy — Mar 15, 2026

The Anatomy of a Launch That Actually Lasts

Why most book launches spike on day one and fade by day ten, and how to build sustained momentum instead.

Author Branding — Mar 02, 2026

Stop Selling Your Book. Start Selling Your Position.

Readers buy books based on trust and categorization. If your author brand is muddy, your conversions will drop.

Design & Meta — Feb 18, 2026

The 3-Second Cover Test Check

If a reader cannot instantly tell your genre, tone, and quality level within 3 seconds, your cover is actively costing you sales.

Content Strategy — Jan 30, 2026

Email Lists Are Still King

Social media algorithms change daily, but an engaged email list is the only asset that guarantees direct access to your readership.